For some businesses, the COVID-19 pandemic pushed changes for the better
For other business owners, though, the pandemic was the right time to branch out. Runamok Maple in Fairfax, Vt., saw its online syrup sales skyrocket, while restaurant and hotel sales slumped. So the company decided to launch Sparkle Syrup, infused with edible pearlescent mica, to “bring a little bit of joy,” said co-owner Eric Sorkin. And it’s been a huge hit. “All the working dads out there were now at home, and what does a working dad know how to make?” he said. “They make breakfast.”